BMW Pop Up Concept

BMW contacted us for an evaluation and redesign of their existing pop up retail in the South Coast Mall in Costa Mesa, CA

The Challenge

Design a retail pop-up store inside a mall that needs minimal renovation, has a luxury feel and uses technology to engage potential customers in personal, tactile, digital and shared experiences while connecting them with local dealers

Our Solution

Flexible, modular pieces that can quickly be reconfigured for themes, vehicle changes and events that create zones of interaction to discover, engage and learn about the brand